Brilliant socially responsible idea from Slovakia that is esthetically so pleasing, giving dignity to those who may not find it within themselves. Outdoor ads have been physically demonstrating a commitment to environmental causes for a while. Here’s a project that aims to make a difference in a social issue.
The Gregory Project aims to address a complex global issue – homeless. Project Gregory is the brainchild of the folks at Design Develop, which takes advertising billboards and turns them into small accommodations for people living on the street.
As in most other cities around the world, the highways around Banksa Bystrica, Slovakia, are lined with billboards covered in ads.Roadside billboards are placed side by side facing opposite to each other in order to target the oncoming vehicles from both direction. This creates a small triangular space in between both billboards. Designs were optimized to turn this open space into a living space.
Project Gregory is built as a non-profit platform and is an “open source” initiative, inviting anyone to contribute their ideas. Architect and team are looking to raise £41,000 for project on Kickstarter.
The two-room apartments would be built around the triangular shape of the billboard and feature a kitchen, tiny office space, a bed with storage, and a bathroom, all intended for a single homeless person. House will be powered by solar panels or connected to the same network that lights the billboards at night.
Photos from Projec Gregory Web.